Selected works

I’ve designed products and led UX engagements for clients in a range of industries including fashion, beauty, media, entertainment, health care, financial services, higher education, and government – some of them are General Motors, AB InBev, LG, SAP, Century 21, SiteOne, Sennheiser, Kendra Scott, Melissa & Doug, Brixton, NFL, IFC Films, Optimum, the U.S. Department of State, the U.S. House of Representatives, the University of Michigan, and the University of California. My work has been featured in .net magazine, An Event Apart, and the seminal Designing With Web Standards.

While I have spent recent years focusing on e-commerce – balancing storytelling, conversion, and technology – the following are a selection of the projects and clients that demonstrate my range.


UX team lead for e-commerce launch of SiteOne Landscape Supply.

Resistance Cranes

Designer and co-founder of flash fundraiser to support low-income immigrants and refugees.

Melissa & Doug

UX team lead for e-commerce redesign for a leading toy brand.

IFC Films

UX research and production for film distributor website.

A few more things I’ve worked on


UX and design team lead for B2B e-commerce solution for automation and control products in Japan, China, and the United States.

AB InBev

UX and design team lead for both Beer Gear – a shop for official merchandise for AB InBev brands – and TapWiser – a B2B app for small businesses to restock beer.

Century 21

UX and design team lead for new omnichannel e-commerce experience for New York’s premier fashion discount retailer.


UX and design team lead for global B2B e-commerce experience for one of the world’s largest shoe brands.

Fred Segal

UX research and production for first e-commerce launch for an iconic California retailer.

University of Michigan

UX lead for redesign of the Ross School of Business website.

ECRI Institute

Business strategy, UX research, and production for the “Consumer Reports of medical devices.”


UX research and production for redesign of

Royce Funds

UX research and production for redesign of mutual fund website.